KW Floors represents a succession of three generations of wood-floor finishers, so rare in this century of impersonal production and remote outsourcing. S.E. "Gene" Kelley Jr., a Troy native who inherited his father's business and passed his skills to his son, continues this heritage of excellent workmanship and quality service. For over 60 years, the Kelley family has been constructing, refinishing and restoring hardwood floors in Central Texas.

Gene's father, S.E. Kelley Sr., started the business in 1945, from his home, north of Troy. It thrived with residential and commercial work in Temple, Killeen and Fort Hood. In 1975, after 30 years and hundreds of satisfied Kelley customers, Gene offered to assume the family business, now known as KW Floors.

The third generation in this clan of craftsmen, Gene's son, Brian, began working with his father when he was 12, just as his father did, to perpetuate 60 years of Kelley family craftsmanship.